Main Street
Centrally Located
Vibrant Neighbourhood
The Alleyway
The Murals
Industrial Retail Zoning
District Energy
  • 500,000 sf of office space
  • 60,000 sf of industrial / retail
  • Incubator pods
  • Expansive roof terraces
  • Re-imagined alleyways
  • End of trip facilities
  • District Energy

Where else do you have the opportunity to develop nearly two city blocks in an area with a community plan tailored to support the city’s fastest growing industry, in close proximity to current and future rapid transit, on one of the streets that defines the culture of Vancouver? There is simply no other place like this.

When Westbank was founded 1992, the world was only just experiencing the transformative effects of the World Wide Web. Today technology is revolutionizing every industry and it is becoming clear that the future of our economy and societies will not resemble anything we have yet seen today. With real estate being one of the oldest industries in the world, we are constantly challenging ourselves to create projects that are able to adapt and respond to our changing world. In order for us to contribute our built environment, we have to create something that can support technology and the digital industries, as our economy transitions to a concentration in these sectors.

What better way is there to become a catalyzing force in the technology sector than to help create a physical foundation on which these firms can grow?

When Ryan moved Hootsuite to Main Alley, he highlighted the transformation of the area from industrial zone to creative industry magnet and its potential to be so much more. This realization became a call to action, sparking the City of Vancouver’s response, to rezone the area between Quebec Street and Main Street for higher density, with a focus on the innovation economy.

With support from city planning, Main Alley now has the magnitude to become a new industry core, within minutes of downtown, and curated by Westbank, a leading city-builder and culture company and Ryan Holmes, a leading innovator in global tech. At the campus doorstep, Main Street is host to Eastside Flea, Car Free Day, Vancouver Mural Festival, Vancouver Arts and Leisure and some of the best coffee shops, breweries and local retail in the city. This street is an epicentre of culture, the border between East and West and a focal point for new talent, new industries and new housing mixes. Our project is at its heart.

Centrally Located

Everything in real estate in Greater Vancouver today, as in Toronto, starts through the lens of access to transit. Main Alley is set to become one of the best-connected workspaces in the country.

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Main Street

Main Street, was recently named one of North America’s coolest streets, it is an epicentre of culture, the border between East and West in Vancouver and a focal point for new talent, new industries and new housing mixes

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The Alleyway

The Alleyway running parallel to Main Street, North – South from East 2nd Avenue to Broadway, is quickly becoming the route of choice for walkers and cyclists in the neighbourhood.

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The Murals

These murals represent something that speaks to the essence of Main Alley – inspiration. A few of the murals were completed on our property at Main Alley in August 2017, in a collaboration with the Vancouver Mural Festival

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Industrial Retail Zoning

In 2017, the City of Vancouver made significant changes to the industrial zoning policy in the Mount Pleasant neighbourhood. The primary intent was to redefine what industrial means in an innovation economy.

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District Energy

Demonstrating climate leadership and smart city building are key objectives of Main Alley and the project’s district energy strategy is an integral part of realizing this vision.

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