Where else do you have the opportunity to develop nearly two city blocks in an area with a community plan tailored to support the city’s fastest growing industry, in close proximity to current and future rapid transit, on one of the streets that defines the culture of Vancouver? There is simply no other place like this.
When Westbank was founded 1992, the world was only just experiencing the transformative effects of the World Wide Web. Today technology is revolutionizing every industry and it is becoming clear that the future of our economy and societies will not resemble anything we have yet seen today. With real estate being one of the oldest industries in the world, we are constantly challenging ourselves to create projects that are able to adapt and respond to our changing world. In order for us to contribute our built environment, we have to create something that can support technology and the digital industries, as our economy transitions to a concentration in these sectors.
What better way is there to become a catalyzing force in the technology sector than to help create a physical foundation on which these firms can grow?
When Ryan moved Hootsuite to Main Alley, he highlighted the transformation of the area from industrial zone to creative industry magnet and its potential to be so much more. This realization became a call to action, sparking the City of Vancouver’s response, to rezone the area between Quebec Street and Main Street for higher density, with a focus on the innovation economy.
With support from city planning, Main Alley now has the magnitude to become a new industry core, within minutes of downtown, and curated by Westbank, a leading city-builder and culture company and Ryan Holmes, a leading innovator in global tech. At the campus doorstep, Main Street is host to Eastside Flea, Car Free Day, Vancouver Mural Festival, Vancouver Arts and Leisure and some of the best coffee shops, breweries and local retail in the city. This street is an epicentre of culture, the border between East and West and a focal point for new talent, new industries and new housing mixes. Our project is at its heart.